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Contemporary Marketing Practices in Russia |
This study investigates the validity of the relationship paradigm in contrast with the
marketing-mix paradigm with respect to modern Russian markets. Moreover, the specifics of Russian
marketing practices are outlined and a comparison with marketing practices in other countries is
provided. |
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Autor |
Prof. Dr. rer. pol. Bodo Abel |
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Artikel | | Fachbereich | | Fachrichtung | 2004 | | Betriebswirtschaftslehre | | Marketing/Absatz |
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Schlagwörter |
Marketing, Regional Marketing, Relationship Marketing, Russia, Cluster Analysis |