This study investigates the validity of the relationship paradigm in contrast with the
marketing-mix paradigm with respect to modern Russian markets. Moreover, the specifics of Russian
marketing (...)
This study investigates the validity of the relationship paradigm in contrast with the
marketing-mix paradigm with respect to modern Russian markets. Moreover, the specifics of Russian
marketing (...)
Russia has developed into one of the most important markets for
luxury goods in the world. The aim of this study is to determine the
factors influencing Russian consumers’ intentions to purchase (...)
Despite all changes and crises Russia has developed to one of the most important market for luxury
goods in the world. Economic developments in the course of the last decade, rapidly growing (...)
