Schlagwort: Russia
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Contemporary Marketing Practices in Russia
This study investigates the validity of the relationship paradigm in contrast with the marketing-mix paradigm with respect to modern Russian markets. Moreover, the specifics of Russian marketing (...)
Contemporary Marketing Practices in Russia. European Journal of Marketing
This study investigates the validity of the relationship paradigm in contrast with the marketing-mix paradigm with respect to modern Russian markets. Moreover, the specifics of Russian marketing (...)
Intimacy of Russian Upper Middle Class with Luxury Fashion
Russia has developed into one of the most important markets for luxury goods in the world. The aim of this study is to determine the factors influencing Russian consumers? intentions to purchase (...)
Symbolic consumption of luxury: An Example of luxury fashion goods in Russia
Despite all changes and crises Russia has developed to one of the most important market for luxury goods in the world. Economic developments in the course of the last decade, rapidly growing (...)