Schlagwort: Consumer behavior
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Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches (...)
Identifying Patterns of Customer Response to Price Endings
The purpose of this paper is to introduce a new approach for the identification of price thresholds, which enables learning true thresholds from previous buying decisions recorded in POS scanner (...)
Intimacy of Russian Upper Middle Class with Luxury Fashion
Russia has developed into one of the most important markets for luxury goods in the world. The aim of this study is to determine the factors influencing Russian consumers? intentions to purchase (...)
Symbolic consumption of luxury: An Example of luxury fashion goods in Russia
Despite all changes and crises Russia has developed to one of the most important market for luxury goods in the world. Economic developments in the course of the last decade, rapidly growing (...)