|
|
Identifying Patterns of Customer Response to Price Endings |
The purpose of this paper is to introduce a new approach for the identification of price thresholds, which enables learning true thresholds
from previous buying decisions recorded in POS scanner data. |
|
Autor |
Prof. Dr. Ralf Wagner Kai-Stefan Beinke |
|
Artikel | | Fachbereich | | Fachrichtung | 2006 | | Betriebswirtschaftslehre | | Marketing/Absatz |
|
|
Schlagwörter |
consumer behavior, pricing policy, price positioning |