Schlagwort: Market Segmentation
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Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication
This paper outlines innovative techniques for the segmentation of consumer markets. It compares a new self-controlled growing neural network with a recent growing /c-means algorithm. A critical (...)
The Number of Clusters in Market Segmentation
Learning the 'true' number of clusters in a given data set is a fundamental and largely unsolved problem in data analysis, which seriously affects the identification of customer segments in (...)