Schlagwort: Internet
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Not very Willkommen ? The Internet as a Marketing Tool for attracting German-speaking Tourists to Non-European Destinations
The Internet can be a powerful cross-cultural incoming tourism communication tool if used in a proper way. Visitor images of destinations are important drivers of consumer choice and therefore, how (...)
Personalization of E-Commerce Applications in SMEs
Conclusions from an Empirical Study in Switzerland
Personalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already e-commerce software on the market offering (...)
Social Mining vs. Netnographie
Neue Verfahren der Informationsarbeit in freien, sozialen Netzwerken aus Sicht des Customer Relationship Management
Erfolgreiche Kundenbeziehungen sind nur dann möglich, wenn effektive Wissensmanagementaktivitäten in das Customer Relationship Management integriert werden. Aktueller Forschungsbedarf ergibt sich (...)
Soziale Medien in der Unternehmenskommunikation: Mit Vorsicht zu genießen
Das grundlegende Verständnis von PR und Werbung ist derzeit stark im Wandel. Blogs, Foren, Communities, Ad-hoc-Netzwerke und andere Soziale Medien im Internet gewinnen geradezu rasant an Beliebtheit (...)
The Extended Web Assessment Method (EWAM) applied
Do websites for consumer goods stand the test?
The paper presents an analysis of four commercial Web sites in the consumer goods sectors. The Web sites were evaluated using the Extended Web Assessment Method (EWAM), an evaluation tool which has (...)
Web Assessment - Measuring the Effectiveness of Electronic Commerce Sites Going Beyond Traditional Marketing Paradigms
Successfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, (...)
Web site evaluation: Do Web applications meet user expectations?
Music, consumer goods and e-banking on the test bed
The paper presents an analysis of twelve commercial Web sites in three different business sectors: music, consumer goods, and e-banking. The Web sites were assessed using the Extended Web Assessment (...)
Web site evaluation: Do Web applications meet user expectations?
Music, consumer goods and e-banking on the test bed
The paper presents an analysis of twelve commercial Web sites in three different business sectors: music, consumer goods, and e-banking. The Web sites were assessed using the Extended Web Assessment (...)