Schlagwort: Fashion Marketing
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Fashion marketing: Theoretical Analysis and successful practical applications
The purpose of this essay is to provide a better insight into relevant marketing activities and techniques that are undertaken within the dynamic environment of the fashion industry. While offline (...)
Symbolic consumption of luxury: An Example of luxury fashion goods in Russia
Despite all changes and crises Russia has developed to one of the most important market for luxury goods in the world. Economic developments in the course of the last decade, rapidly growing (...)