Social Network Analysis

Betriebswirtschaftslehre

Gaining ´Consumer Insights´ from Influential Actors in Weblog Networks

Worldwide, weblog users make up a permanently growing conversation database including private topics, but also discussions about services, products...

Details →
Betriebswirtschaftslehre

Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application

Social networks and virtual communities provide credible information about customers’ opinions and facilitate innovative customer dialogues. We...

Details →
Betriebswirtschaftslehre

Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach

Empirical investigations of the time devoted to Internet interactions indicate that this time surpasses the time spent passively watching TV. This...

Details →
Betriebswirtschaftslehre

Exploring the Interaction Structure of Weblogs

Weblogs (short blogs) are fundamentally changing our way of communication, a phenomenon which has led to the creation of a new type of...

Details →