Fachartikel
Gaining ´Consumer Insights´ from Influential Actors in Weblog Networks
In this study, wie visualize and analyze a social network of weblogs which discuss mobile communication devices. We use different methods of the social network analysis to identify sob-coomunities and influential weblogs within the whole network. Once the important blogs are identified, we use the netnography procedure to gain "consumer insights" which tell us what the consumer really think and what their needs, wishes, problems and questions are regarding the products.
2010
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