MNC

Betriebswirtschaftslehre

Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India

This paper focuses on how Indian home-grown companies captured MNCs market in India with the help of strategic maneuvering and understanding their...

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Betriebswirtschaftslehre

How Indian home-grown businesses outsmart the MNCs

This paper aims to focus on how home-grown Indian companies explored the potential of Indian middle class and realized an opportunity to seize the...

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