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Contemporary Marketing Practices in Russia. European Journal of Marketing
This study investigates the validity of the relationship paradigm in contrast with the
marketing-mix paradigm with respect to modern Russian markets. Moreover, the specifics of Russian
marketing practices are outlined and a comparison with marketing practices in other countries is
provided.
Autor
Prof. Dr. Ralf Wagner
 
ArtikelFachbereichFachrichtung
2005BetriebswirtschaftslehreMarketing/Absatz
 
Schlagwörter
Russia, cluster analysis, Relationship Marketing, marketing, Regional Marketing