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Contemporary Marketing Practices in Russia. European Journal of Marketing |
This study investigates the validity of the relationship paradigm in contrast with the
marketing-mix paradigm with respect to modern Russian markets. Moreover, the specifics of Russian
marketing practices are outlined and a comparison with marketing practices in other countries is
provided. |
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Autor |
Prof. Dr. Ralf Wagner |
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Artikel | | Fachbereich | | Fachrichtung | 2005 | | Betriebswirtschaftslehre | | Marketing/Absatz |
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Schlagwörter |
Russia, cluster analysis, Relationship Marketing, marketing, Regional Marketing |