Schlagwort: MNC
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How Indian home-grown businesses outsmart the MNCs
This paper aims to focus on how home-grown Indian companies explored the potential of Indian middle class and realized an opportunity to seize the market gap not catered by MNCs in India. Across (...)
Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India
This paper focuses on how Indian home-grown companies captured MNCs market in India with the help of strategic maneuvering and understanding their own capabilities. Seizing the framework of (...)