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| How Indian home-grown businesses outsmart the MNCs |
This paper aims to focus on how home-grown Indian companies explored the potential of Indian
middle class and realized an opportunity to seize the market gap not catered by MNCs in India. Across three
distinct business contexts, the authors describe the companies? procedures of developing segment-specific
offerings. Doing so, the authors outline novel strategies implemented by these companies to cater to specific
needs of the segments. |
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| Autor |
Prof. Dr. Ralf Wagner
Swati Singh |
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| Artikel | | Fachbereich | | Fachrichtung | | 2019 | | Betriebswirtschaftslehre | | Marketing/Absatz |
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| Schlagwörter |
| India, home grown business, social laddering, MNC |
