Internet

Environmental Scanning in Marketing Planning - An Internet-Based Approach

This paper introduces a new approach for autonomous internet-based environmental scanning, which combines concept of weak signals with...

Social Mining vs. Netnographie

Neue Verfahren der Informationsarbeit in freien, sozialen Netzwerken aus Sicht des Customer Relationship Management

Erfolgreiche Kundenbeziehungen sind nur dann möglich, wenn effektive Wissensmanagementaktivitäten in das Customer Relationship Management...

Soziale Medien in der Unternehmenskommunikation: Mit Vorsicht zu genießen

Das grundlegende Verständnis von PR und Werbung ist derzeit stark im Wandel. Blogs, Foren, Communities, Ad-hoc-Netzwerke und andere Soziale Medien...

Not very Willkommen – The Internet as a Marketing Tool for attracting German-speaking Tourists to Non-European Destinations

The Internet can be a powerful cross-cultural incoming tourism communication tool if used in a proper way. Visitor images of destinations are...

Web site evaluation: Do Web applications meet user expectations?

Music, consumer goods and e-banking on the test bed

The paper presents an analysis of twelve commercial Web sites in three different business sectors: music, consumer goods, and e-banking. The Web...

Personalization of E-Commerce Applications in SMEs

Conclusions from an Empirical Study in Switzerland

Personalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is...

The Extended Web Assessment Method (EWAM) applied

Do websites for consumer goods stand the test?

The paper presents an analysis of four commercial Web sites in the consumer goods sectors. The Web sites were evaluated using the Extended Web...

Web Assessment - Measuring the Effectiveness of Electronic Commerce Sites Going Beyond Traditional Marketing Paradigms

Successfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its...

Web site evaluation: Do Web applications meet user expectations?

Music, consumer goods and e-banking on the test bed

The paper presents an analysis of twelve commercial Web sites in three different business sectors: music, consumer goods, and e-banking. The Web...