Base of the Pyramid

Betriebswirtschaftslehre

A literature review on entrepreneurship at the Base-of-the-Pyramid: how B2B entrepreneurs make a difference in customer communication and CRM

Entrepreneurial activities provide impoverished individuals with opportunities for participation by means of employment, education, capacity and...

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Betriebswirtschaftslehre

Putting sustainable supply chain management into base of the pyramid research

Purpose – The aim of this paper is to analyze which sustainable supply chain management (SSCM) arguments are addressed in the base of the pyramid...

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