Virtual Communities

Betriebswirtschaftslehre

The Participatory Electronic Product Catalog: Supporting Customer Collaboration in E-Commerce Applications

As increasing numbers of consumers use the Internet as a geographically and temporally distributed interactive, multimedia platform to conduct...

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Betriebswirtschaftslehre

The Power of Personalization: Customer Collaboration and Virtual Communities

Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a...

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Betriebswirtschaftslehre

Virtual Communities of Transaction: The Role of Personalization in Electronic Commerce

Bringing communities of buyers and sellers together in the arena of electronic commerce stimulates three major potentials: the building of trust, the...

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