Russia

Betriebswirtschaftslehre

Symbolic consumption of luxury: An Example of luxury fashion goods in Russia

Despite all changes and crises Russia has developed to one of the most important market for luxury goods in the world. Economic developments in the...

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Betriebswirtschaftslehre

Contemporary Marketing Practices in Russia

This study investigates the validity of the relationship paradigm in contrast with the marketing-mix paradigm with respect to modern Russian...

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Betriebswirtschaftslehre

Contemporary Marketing Practices in Russia. European Journal of Marketing

This study investigates the validity of the relationship paradigm in contrast with the marketing-mix paradigm with respect to modern Russian...

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Betriebswirtschaftslehre

Intimacy of Russian Upper Middle Class with Luxury Fashion

Russia has developed into one of the most important markets for luxury goods in the world. The aim of this study is to determine the factors...

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