Regional Marketing

Betriebswirtschaftslehre

Contemporary Marketing Practices in Russia

This study investigates the validity of the relationship paradigm in contrast with the marketing-mix paradigm with respect to modern Russian...

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Betriebswirtschaftslehre

Contemporary Marketing Practices in Russia. European Journal of Marketing

This study investigates the validity of the relationship paradigm in contrast with the marketing-mix paradigm with respect to modern Russian...

Details →