Psychology

Wirtschaftspsychologie

The five types of thinking we use

The human brain has evolved over many millions of years. Our brain cells, neurotransmitters, synapses, and processes are not much different from...

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Betriebswirtschaftslehre

Where do entrepreneurial opportunities come from?

An opportunity is a gap in the market where there is the potential to do something different and create value (Wickham 2004). This represents a...

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Wirtschaftspsychologie

People tend to start businesses for the wrong reasons

People undertaking strategic analysis or some type of strategic planning to develop ideas and strategies for a new potential business could not be...

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Wirtschaftspsychologie

How motivation really works

Motives push people to perceive, think and act in specific ways that attempt to satisfy needs. Motives often stay unconscious in a person, as the...

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Wirtschaftspsychologie

How emotions influence how we see the world

Cognition as a discipline has emerged over the last sixty years with the brain as a computer metaphor, leaving the study of emotion to behavioral...

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Wirtschaftspsychologie

Do we have a creative intelligence?

There is no conclusive agreement about what the concept of intelligence really is. Some concepts of intelligence focused upon achievement, i.e., how...

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