Personalisierung

Betriebswirtschaftslehre

Personalization of E-Commerce Applications in SMEs

Conclusions from an Empirical Study in Switzerland

Personalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is...

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Betriebswirtschaftslehre

The Participatory Electronic Product Catalog: Supporting Customer Collaboration in E-Commerce Applications

As increasing numbers of consumers use the Internet as a geographically and temporally distributed interactive, multimedia platform to conduct...

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Betriebswirtschaftslehre

Virtual Communities of Transaction: The Role of Personalization in Electronic Commerce

Bringing communities of buyers and sellers together in the arena of electronic commerce stimulates three major potentials: the building of trust, the...

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