Multivariate Normal Distribution

Betriebswirtschaftslehre

Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication

This paper outlines innovative techniques for the segmentation of consumer markets. It compares a new self-controlled growing neural network with...

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Betriebswirtschaftslehre

The Number of Clusters in Market Segmentation

Learning the 'true' number of clusters in a given data set is a fundamental and largely unsolved problem in data analysis, which seriously affects...

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