Enviromental scanning

Betriebswirtschaftslehre

Detecting, Assessing, and Monitoring Relevant Topics in Virtual Information Environments

The ability to assess the relevance of topics and related sources in information-rich environments is a key to success when scanning business...

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Betriebswirtschaftslehre

An Internet-Based Approach to Environmental Scanning in Marketing Planning

This paper introduces a new approach for autonomous internet-based environmental scanning, which combines concept of weak signals with...

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