Entrepreneurship

Betriebswirtschaftslehre

Entrepreneurial Marketing in the Last Decade – A Literature Review

Marketing and Entrepreneurship research streams have flourished in the last decade. Their intersection ‘entrepreneurial marketing’ however, is...

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Betriebswirtschaftslehre

Where do entrepreneurial opportunities come from?

An opportunity is a gap in the market where there is the potential to do something different and create value (Wickham 2004). This represents a...

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Wirtschaftsphilosophie

One Man, Multiple Inventions: The lessons and legacies of Thomas Edison

Looking at entrepreneurship & innovation through biographies There are so many different interactive forces impacting upon both the individual...

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Betriebswirtschaftslehre

Evaluating Entrepreneurial Opportunities: What’s wrong with SWOT?

SWOT analysis is one of the most commonly used strategic planning tools around the world. However SWOT’s origins are unclear and ambiguous. The...

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Betriebswirtschaftslehre

Groupthink may still be a hazard to your organization

Groupthink is a very popular term used in literature carrying with it very negative connotations. The word is usually used to describe decisions and...

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Betriebswirtschaftslehre

There is no such person as an entrepreneur

Over the years a large number of personality traits have been explored and reported upon. Early work by McClelland in the 1960s postulated that the...

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Betriebswirtschaftslehre

Entrepreneurship is just a stage in the enterprise lifecycle

Most new businesses commence with someone seeing an opportunity and developing the resulting idea into a visualized product, service, or event in the...

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