EC-Applikationen

Betriebswirtschaftslehre

Personalization of E-Commerce Applications in SMEs

Conclusions from an Empirical Study in Switzerland

Personalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is...

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Betriebswirtschaftslehre

Web Assessment - A Model for the Evaluation and Assessment of successful Electronic Commerce Applications

The original reason for the research was triggered by a disappointment felt by the authors when using the Web as research tool and business medium....

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