E-Commerce

Lieferservice im Online-Lebensmittelhandel

Spannungsfeld zwischen den Erwartungen der Konsumenten und den Leistungsversprechen der Anbieter

Der Online-Lebensmittelhandel verzeichnet derzeit noch einen eher geringen Anteil am Gesamtumsatz des B2C E-Commerce, er ist aber nicht nur aufgrund...

Sales Management im Luxussegment

Die Rolle des Sales Managers in Luxusgüterunternehmen

Die Aufgabenfelder des Sales Managers in Luxusgüterunternehmen, wie auch seine Anforderungen in diesem sensiblen Segment, unterscheiden sich...

Fashion marketing: Theoretical Analysis and successful practical applications

The purpose of this essay is to provide a better insight into relevant marketing activities and techniques that are undertaken within the dynamic...

Grundlagen des E-Commerce in der Tourismuswirtschaft

1. Überblick: Tourismuswirtschaftliche Leistungs- und Wertschöpfungsprozesse und informationstechnologische Strukturen 2...

Web site evaluation: Do Web applications meet user expectations?

Music, consumer goods and e-banking on the test bed

The paper presents an analysis of twelve commercial Web sites in three different business sectors: music, consumer goods, and e-banking. The Web...

Personalization of E-Commerce Applications in SMEs

Conclusions from an Empirical Study in Switzerland

Personalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is...

The Deployment of Chip Cards for Micropayments in Electronic Marketplaces

The implementation of a user-friendly, trustworthy electronic payment system is, without any doubt, a critical success factor for the global...

The E-Business Navigator: Implementing a Classification Scheme for the E-Domain

The paper describes research activity for the development of the "e-business navigator" – a graphical representation of a classification scheme for...

The Extended Web Assessment Method (EWAM) applied

Do websites for consumer goods stand the test?

The paper presents an analysis of four commercial Web sites in the consumer goods sectors. The Web sites were evaluated using the Extended Web...

The Participatory Electronic Product Catalog: Supporting Customer Collaboration in E-Commerce Applications

As increasing numbers of consumers use the Internet as a geographically and temporally distributed interactive, multimedia platform to conduct...

Web Assessment - A Model for the Evaluation and Assessment of successful Electronic Commerce Applications

The original reason for the research was triggered by a disappointment felt by the authors when using the Web as research tool and business medium....

Web Assessment - Measuring the Effectiveness of Electronic Commerce Sites Going Beyond Traditional Marketing Paradigms

Successfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its...

Web Assessment: Applied to the Agreement and Settlement Phase

One of the most profound consequences of the ongoing information revolution is its influence on how economic value is created and extracted. The new...

Web site evaluation: Do Web applications meet user expectations?

Music, consumer goods and e-banking on the test bed

The paper presents an analysis of twelve commercial Web sites in three different business sectors: music, consumer goods, and e-banking. The Web...

Zahlungsmethoden für Online-Shops:

Eine Studie zum Einsatz in der Schweiz und daraus abgeleitete Entscheidungskriterien für die Auswahl

Das Thema "E-Business" ist an der FHBB ein thematischer Schwerpunkt, zu dem am Institut für angewandte Betriebsökonomie (IAB) ein "Kompetenzzentrum...

Strategic Positioning of E-Commerce Business Models in the Portfolio of Corporate Banking

The emergence of e-commerce leads to a fundamental change for the financial industry. The transition into a digital economy produces numerous new...