Direct Marketing

Betriebswirtschaftslehre

Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures

Extending previous research on commitment and trust, we challenge the cultural impact on the organization’s reputation and, particularly,...

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Betriebswirtschaftslehre

Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures

Extending previous research on commitment and trust, we challenge the cultural impact on the organization’s reputation and,...

Details →
Betriebswirtschaftslehre

Enhancing Target Group Selection Using Belief Functions

One of the most critical decisions in customer relationship management, interactive marketing, and in direct marketing is the assignment of...

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Betriebswirtschaftslehre

Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures

Extending previous research on commitment and trust, we challenge the cultural impact on the organization’s reputation and,...

Details →