Customer satisfaction

Betriebswirtschaftslehre

Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures

Extending previous research on commitment and trust, we challenge the cultural impact on the organization’s reputation and, particularly,...

Details →
Betriebswirtschaftslehre

Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures

Extending previous research on commitment and trust, we challenge the cultural impact on the organization’s reputation and,...

Details →
Betriebswirtschaftslehre

Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures

Extending previous research on commitment and trust, we challenge the cultural impact on the organization’s reputation and,...

Details →
Betriebswirtschaftslehre

The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study

This article focuses on the importance of perceived innovativeness, as well as corporate reputation, for the buyer–seller relationship and,...

Details →