Consumer behavior

Betriebswirtschaftslehre

Symbolic consumption of luxury: An Example of luxury fashion goods in Russia

Despite all changes and crises Russia has developed to one of the most important market for luxury goods in the world. Economic developments in the...

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Betriebswirtschaftslehre

Identifying Patterns of Customer Response to Price Endings

The purpose of this paper is to introduce a new approach for the identification of price thresholds, which enables learning true thresholds from...

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Betriebswirtschaftslehre

Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies

This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to...

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Betriebswirtschaftslehre

Intimacy of Russian Upper Middle Class with Luxury Fashion

Russia has developed into one of the most important markets for luxury goods in the world. The aim of this study is to determine the factors...

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