Competitive strategy

Betriebswirtschaftslehre

Remarks on the behavioristic analysis of competitive reactions

Eine der vordringlichsten gegenwärtigen Herausforderungen an die quantitative Management-Wissenschaft ist die Modellierung und Analyse von...

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Betriebswirtschaftslehre

Remarks on the Behavioristic Analysis of Competitive Reactions

One particularly predominant current challenge to quantitative management science is the modeling and analysis of competitive actions and...

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Betriebswirtschaftslehre

Environmental Scanning in Marketing Planning - An Internet-Based Approach

This paper introduces a new approach for autonomous internet-based environmental scanning, which combines concept of weak signals with...

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Betriebswirtschaftslehre

An Internet-Based Approach to Environmental Scanning in Marketing Planning

This paper introduces a new approach for autonomous internet-based environmental scanning, which combines concept of weak signals with...

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