Since the methods of measuring consumer response to changes in
marketing mix have been improved successively in the last years, the problem of
analyzing and forecasting competitive reactions has (...)
Eine der vordringlichsten gegenwärtigen Herausforderungen an die quantitative Management-Wissenschaft ist die Modellierung und Analyse von Wettbewerbsaktionen und (...)
One particularly predominant current challenge to quantitative management science is the modeling and analysis of competitive actions and reactions.
Approaches following the stimulus response (...)
