Competitive reaction

Betriebswirtschaftslehre

Remarks on the behavioristic analysis of competitive reactions

Eine der vordringlichsten gegenwärtigen Herausforderungen an die quantitative Management-Wissenschaft ist die Modellierung und Analyse von...

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Betriebswirtschaftslehre

Remarks on the Behavioristic Analysis of Competitive Reactions

One particularly predominant current challenge to quantitative management science is the modeling and analysis of competitive actions and...

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Betriebswirtschaftslehre

Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level

Since the methods of measuring consumer response to changes in marketing mix have been improved successively in the last years, the problem...

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