CRM

Betriebswirtschaftslehre

A literature review on entrepreneurship at the Base-of-the-Pyramid: how B2B entrepreneurs make a difference in customer communication and CRM

Entrepreneurial activities provide impoverished individuals with opportunities for participation by means of employment, education, capacity and...

Details →
Betriebswirtschaftslehre

Personalization of E-Commerce Applications in SMEs

Conclusions from an Empirical Study in Switzerland

Personalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is...

Details →
Betriebswirtschaftslehre

Financial Planning Software: Einbettung in das CRM

Die Bedeutung des Financial Planning nimmt immer weiter zu. Aufgrund des komplexen Beratungsprozesses ist der Einsatz leistungsfähiger Software...

Details →