Der Online-Lebensmittelhandel verzeichnet derzeit noch einen eher geringen Anteil am Gesamtumsatz des B2C E-Commerce, er ist aber nicht nur aufgrund...
Details →This paper argues that technical integration is not the only reasonable choice in situations where access to data and functionality from different...
Details →The Reference Model on Electronic Markets was developed to provide an overview of the different organizational as well as technical aspects one...
Details →Traditional media have concepts to ensure quality of information they carry, while new media make information ubiquitious. The NetAcademy project...
Details →The paper presents an analysis of twelve commercial Web sites in three different business sectors: music, consumer goods, and e-banking. The Web...
Details →Personalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is...
Details →Background of the Ninth Research Symposium on Emerging Electronic Markets (RSEEM) The Research Symposium on Emerging Electronic Markets (RSEEM) is...
Details →The implementation of a user-friendly, trustworthy electronic payment system is, without any doubt, a critical success factor for the global...
Details →The paper describes research activity for the development of the "e-business navigator" – a graphical representation of a classification scheme for...
Details →The paper presents an analysis of four commercial Web sites in the consumer goods sectors. The Web sites were evaluated using the Extended Web...
Details →Over the last decade the speed at which knowledge is generated has greatly accelerated, thus exacerbating the problem of finding the right...
Details →As increasing numbers of consumers use the Internet as a geographically and temporally distributed interactive, multimedia platform to conduct...
Details →Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a...
Details →Bringing communities of buyers and sellers together in the arena of electronic commerce stimulates three major potentials: the building of trust, the...
Details →The original reason for the research was triggered by a disappointment felt by the authors when using the Web as research tool and business medium....
Details →Successfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its...
Details →One of the most profound consequences of the ongoing information revolution is its influence on how economic value is created and extracted. The new...
Details →The paper presents an analysis of twelve commercial Web sites in three different business sectors: music, consumer goods, and e-banking. The Web...
Details →Das Thema "E-Business" ist an der FHBB ein thematischer Schwerpunkt, zu dem am Institut für angewandte Betriebsökonomie (IAB) ein "Kompetenzzentrum...
Details →
Betriebswirtschaftslehre, Marketing/Absatz
Betriebswirtschaftslehre, Marketing/Absatz
Betriebswirtschaftslehre, Marketing/Absatz
Betriebswirtschaftslehre, Marketing/Absatz
Betriebswirtschaftslehre, Marketing/Absatz
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Betriebswirtschaftslehre, Unternehmensführung
Betriebswirtschaftslehre, Management
Betriebswirtschaftslehre, Management/Organisation
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