Fachbereich: Wirtschaftsgeschichte
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The Evolution of Business Strategy
Before the 1960s, strategy was referred to as ?generalship?, ?the art of war? and being concerned about managing army campaigns. Strategy was first used in the conduct of business in the early 1960s by Chandler, who developed strategic concepts along the thoughts of the industrial economics school, business policy, and into a prescriptive model with objectives set by the management group which utilized defined strategies to attempt achieving their goals in what was termed corporate strategy.
Prof. Dr. Murray Hunter
Business Strategy, Evolution