The term ?Internet-of-Things (IoT)? was first introduced by Ashton
(2009) to describe how IoT can be created by ?adding radiofrequency
identification and other sensors to everyday objects?. Today, the term
IoT is used for a network of entities that are connected through any
form of sensor, enabling these entities to be located, identified, and
even operated upon without any human interference. The focus of the
IoT also opens new business and market opportunities (Miorandi,
Sicari, De Pellegrini, & Chlamtac, 2012). Manufacturers are focusing on
the IoT data transfer to improve machine efficiency and save maintenance costs. Finally, distributed data technology and innovative
hardware such as social networks, cloud computing and smart devices
form an extensive network that supports IoT activities and data sharing
in Business-to-Business (B-to-B) marketing (Atzori, Iera, & Morabito,
2010; Da Xu, He, & Li, 2014). |
