Schlagwortverzeichnis
<< zurück zur Ergebnisliste
vollständigen Artikel abrufen
Evaluating Entrepreneurial Opportunities: What?s wrong with SWOT?
SWOT analysis is one of the most commonly used strategic planning tools around the world. However SWOT?s origins are unclear and ambiguous. The SWOT analysis is believed to have been developed by Stanford University?s Albert Humphery during the 1960s where he led a research project to assist executives manage change. Another source cites Harvard academics of developing the concept at the same time (Haberberg 2000), while yet another source attributes SWOT to Igor Ansoff (Turner 2002). Although the origins of SWOT are not clear, this single matrix is probably the most well know of all the strategic tools available to managers.
Autor
Prof. Dr. Murray Hunter
 
ArtikelFachbereichFachrichtung
2012BetriebswirtschaftslehreEntrepreneurship
 
Schlagwörter
Entrepreneurship, SWOT, planning tool