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| | Strategic Positioning of E-Commerce Business Models in the Portfolio of Corporate Banking | The emergence of e-commerce leads to a fundamental change for the financial industry. The transition into a digital economy produces numerous new opportunities as well as great risks. B2B e-commerce in particular is considered a promising field for the future. As B2B is very closely related to corporate banking, emerging B2B e-commerce business models should constantly be evaluated to see how they fit into the portfolio of current corporate banking activities.
This paper provides a framework for a systematic examination of B2B e-commerce business models and their position in the portfolio of corporate banking. The paper indicates that certain business models, like e-marketplaces, seem to be less attractive despite of huge investments of German banks in this field. However, models combining a bank?s core competence with new technology offer a high potential in e-commerce activities. | | Autor | Prof. Dr. Jürgen Moormann Frank Stehling (Head of Corporate Development der ORGA Kartensysteme GmbH, Paderborn und Flintbek) | | Artikel | | Fachbereich | | Fachrichtung | 2005 | | Betriebswirtschaftslehre | | Bankbetriebslehre |
| | Schlagwörter | B2B, Corporate Banking, Business Model, Strategic Positioning, Corporate Banking, E-Commerce, Strategic Positioning | |
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