The paper presents an analysis of four commercial Web sites in the consumer goods sectors. The Web sites were evaluated using the Extended Web Assessment Method (EWAM), an evaluation tool which has (...)
The original reason for the research was triggered by a disappointment felt by the authors when using the Web as research tool and business medium. Many sites feature fancy graphics, well organized (...)
Successfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, (...)
Music, consumer goods and e-banking on the test bed
The paper presents an analysis of twelve commercial Web sites in three different business sectors: music, consumer goods, and e-banking. The Web sites were assessed using the Extended Web Assessment (...)
Music, consumer goods and e-banking on the test bed
The paper presents an analysis of twelve commercial Web sites in three different business sectors: music, consumer goods, and e-banking. The Web sites were assessed using the Extended Web Assessment (...)
