Schlagwort: Virtual Communities
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The Participatory Electronic Product Catalog: Supporting Customer Collaboration in E-Commerce Applications
As increasing numbers of consumers use the Internet as a geographically and temporally distributed interactive, multimedia platform to conduct business, new strategic considerations dictate that (...)
The Power of Personalization: Customer Collaboration and Virtual Communities
Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying (...)
Virtual Communities of Transaction: The Role of Personalization in Electronic Commerce
Bringing communities of buyers and sellers together in the arena of electronic commerce stimulates three major potentials: the building of trust, the collection and effective use of community (...)