As increasing numbers of consumers use the Internet as a geographically and temporally distributed interactive, multimedia platform to conduct business, new strategic considerations dictate that (...)
Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying (...)
Bringing communities of buyers and sellers together in the arena of electronic commerce stimulates three major potentials: the building of trust, the collection and effective use of community (...)
