Weblogs (short blogs) are fundamentally changing our way of communication, a phenomenon which has led to the creation of a new type of social
interaction. One interesting feature of this virtual (...)
Worldwide, weblog users make up a permanently growing conversation database including private topics, but also discussions about services, products and brands. Hyperlinks create a social network (...)
Empirical investigations of the time devoted to Internet interactions indicate that this time
surpasses the time spent passively watching TV. This provides marketers with new
communication (...)
Social networks and virtual communities provide credible information about customers’
opinions and facilitate innovative customer dialogues. We build upon Kosinets’ netnography
to extract (...)
