Schlagwort: Social Network Analysis
<< zurück zum Schlagwortverzeichnis
Exploring the Interaction Structure of Weblogs
Weblogs (short blogs) are fundamentally changing our way of communication, a phenomenon which has led to the creation of a new type of social interaction. One interesting feature of this virtual (...)
Gaining ´Consumer Insights´ from Influential Actors in Weblog Networks
Worldwide, weblog users make up a permanently growing conversation database including private topics, but also discussions about services, products and brands. Hyperlinks create a social network (...)
Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach
Empirical investigations of the time devoted to Internet interactions indicate that this time surpasses the time spent passively watching TV. This provides marketers with new communication (...)
Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application
Social networks and virtual communities provide credible information about customers? opinions and facilitate innovative customer dialogues. We build upon Kosinets? netnography to extract consumer (...)