Schlagwort: Personalisierung
<< zurück zum Schlagwortverzeichnis
Personalization of E-Commerce Applications in SMEs
Conclusions from an Empirical Study in Switzerland
Personalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already e-commerce software on the market offering (...)
The Participatory Electronic Product Catalog: Supporting Customer Collaboration in E-Commerce Applications
As increasing numbers of consumers use the Internet as a geographically and temporally distributed interactive, multimedia platform to conduct business, new strategic considerations dictate that (...)
Virtual Communities of Transaction: The Role of Personalization in Electronic Commerce
Bringing communities of buyers and sellers together in the arena of electronic commerce stimulates three major potentials: the building of trust, the collection and effective use of community (...)