Weblogs (short blogs) are fundamentally changing our way of communication, a phenomenon which has led to the creation of a new type of social
interaction. One interesting feature of this virtual (...)
Worldwide, weblog users make up a permanently growing conversation database including private topics, but also discussions about services, products and brands. Hyperlinks create a social network (...)
Empirical investigations of the time devoted to Internet interactions indicate that this time
surpasses the time spent passively watching TV. This provides marketers with new
communication (...)
