Schlagwort: Luxury
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A Comprehensive Look at Luxury Brand Marketing Research from 2000 to 2016: A Bibliometric Study and Content Analysis
The purpose of this study is to examine how scholarly research on luxury brand mar- keting has evolved in the twenty-first century. This literature review focuses on 242 articles related to luxury (...)
Symbolic consumption of luxury: An Example of luxury fashion goods in Russia
Despite all changes and crises Russia has developed to one of the most important market for luxury goods in the world. Economic developments in the course of the last decade, rapidly growing (...)