| Enhancing Target Group Selection Using Belief Functions |
| One of the most critical decisions in customer relationship management, interactive marketing, and in direct marketing is the assignment
of customers to groups with similar response characteristics. (...) |
 |
| Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures |
| Extending previous research on commitment
and trust, we challenge the cultural impact on
the organization?s reputation and, particularly,
reputation transfer to new business fields. (...) |
|
| Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures |
| Extending previous research on commitment and trust, we challenge the cultural impact on the organization?s reputation and, particularly, reputation transfer to new business fields. A theory-based (...) |
|
| Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures |
| Extending previous research on commitment
and trust, we challenge the cultural impact on
the organization?s reputation and, particularly,
reputation transfer to new business fields. (...) |
