Schlagwort: Customer satisfaction
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Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
Extending previous research on commitment and trust, we challenge the cultural impact on the organization?s reputation and, particularly, reputation transfer to new business fields. (...)
Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
Extending previous research on commitment and trust, we challenge the cultural impact on the organization?s reputation and, particularly, reputation transfer to new business fields. A theory-based (...)
Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
Extending previous research on commitment and trust, we challenge the cultural impact on the organization?s reputation and, particularly, reputation transfer to new business fields. (...)
The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study
This article focuses on the importance of perceived innovativeness, as well as corporate reputation, for the buyer?seller relationship and, therefore, enhances previous studies of customer (...)