| Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures |
| Extending previous research on commitment
and trust, we challenge the cultural impact on
the organization?s reputation and, particularly,
reputation transfer to new business fields. (...) |
 |
| Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures |
| Extending previous research on commitment and trust, we challenge the cultural impact on the organization?s reputation and, particularly, reputation transfer to new business fields. A theory-based (...) |
|
| Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures |
| Extending previous research on commitment
and trust, we challenge the cultural impact on
the organization?s reputation and, particularly,
reputation transfer to new business fields. (...) |
|
| The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study |
| This article focuses on the importance of perceived innovativeness, as
well as corporate reputation, for the buyer?seller relationship and, therefore,
enhances previous studies of customer (...) |
