Schlagwort: Competitive reaction
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Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level
Since the methods of measuring consumer response to changes in marketing mix have been improved successively in the last years, the problem of analyzing and forecasting competitive reactions has (...)
Remarks on the Behavioristic Analysis of Competitive Reactions
One particularly predominant current challenge to quantitative management science is the modeling and analysis of competitive actions and reactions. Approaches following the stimulus response (...)
Remarks on the behavioristic analysis of competitive reactions
Eine der vordringlichsten gegenw ?artigen Herausforderungen an die quantitative Management-Wissenschaft ist die Modellierung und Analyse von Wettbewerbsaktionen und -reaktionen. Dem begrenzten (...)