Since the methods of measuring consumer response to changes in
marketing mix have been improved successively in the last years, the problem of
analyzing and forecasting competitive reactions has (...)
One particularly predominant current challenge to quantitative management science is the modeling and analysis of competitive actions and reactions.
Approaches following the stimulus response (...)
Eine der vordringlichsten gegenw ?artigen Herausforderungen
an die quantitative Management-Wissenschaft ist die Modellierung und Analyse
von Wettbewerbsaktionen und -reaktionen. Dem begrenzten (...)
