Schlagwort: Cluster Analysis
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Contemporary Marketing Practices in Russia
This study investigates the validity of the relationship paradigm in contrast with the marketing-mix paradigm with respect to modern Russian markets. Moreover, the specifics of Russian marketing (...)
Contemporary Marketing Practices in Russia. European Journal of Marketing
This study investigates the validity of the relationship paradigm in contrast with the marketing-mix paradigm with respect to modern Russian markets. Moreover, the specifics of Russian marketing (...)