Schlagwort: Base of the Pyramid
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A literature review on entrepreneurship at the Base-of-the-Pyramid: how B2B entrepreneurs make a difference in customer communication and CRM
Entrepreneurial activities provide impoverished individuals with opportunities for participation by means of employment, education, capacity and business building. This literature review focuses on (...)
Putting sustainable supply chain management into base of the pyramid research
Purpose ? The aim of this paper is to analyze which sustainable supply chain management (SSCM) arguments are addressed in the base of the pyramid (BoP)-related research. BoP projects address how (...)