|
 |
| Event Detection in Environmental Scanning |
Recognizing current and future developments in the business environment is a major challenge in business planning. Although modern information
retrieval (IR) technologies become more and more available in terms of commercial
software, sophisticated technologies are rarely applied in environmental scanning.
Moreover, modern text classification methodologies are being applied separately
rather than being linked with other IR approaches to gain a substantial surplus in
managerial information assessment. In this paper we combine the Hierarchically
Growing Hyperbolic SOM with the Information Foraging Theory for an appraisal
and selection of relevant documents. We demonstrate this approach in detecting
important up-and-coming developments in the business environment using a stream
of documents from a newsletter service for the hospitality industry. |
|
| Autor |
Prof. Dr. Ralf Wagner
J. Ontrup; S. Scholz |
| |
| Artikel | | Fachbereich | | Fachrichtung | | 2009 | | Betriebswirtschaftslehre | | Marketing/Absatz |
|
| |
| Schlagwörter |
| Environmental Scanning, information retrieval (IR), Hierarchically Growning Hyperbolic SOM, Information Foraging Theory |
